Think about the various types of people with which you work: leads or prospects, current clients, past clients, vendors or suppliers, employees, peers, supervisors … the list could go on.

Think about the questions you tend to answer for each type of person at different phases of the relationship. You likely have to provide these answers repeatedly as new people of the same type come into that phase of the relationship.

series of short videos answering the FAQs might be very, very helpful for you. By short, I mean one minute or so – long enough to cover the basics with a little context, but short enough to keep attention and retain viewership throughout the series.